SOSCLAN Trade Fair Stand
GMMK . Gert M. Mayr-Keber ZT GmbH . Messestand Sosclan 1997

A 12 m², reusable trade fair stand which could be set up rapidly and could be used at other trade fairs with minimal adaptation was to be designed for the 'Diary' Duty Free Trade Fair held in Cannes every year.

The stand was optically enlarged with extensive mirror surfaces, thus giving an illusion of depth. The display cabinets situated along the broad sides reflect to make them double in size and have the effect of rotating the orientation of the stand so that the long side becomes the broad side. The eye-catching showcases arrest the attention of the passerby and the illusion of depth reinforces the invitation to enter.